Work

An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance

Year: 1982

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1982.10672810

Authors: Pradeep K. Korgaonkar, George P. Moschis

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315547362

FWCI: 1.845

Cites: 35

Cited by: 82

Related to: 10