Work

Consumer Behavior: Basic Findings and Management Implications

Year: 1980

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151134

Authors: Carol A. Scott, Gerald Zaltman, Melanie Wallendorf, Melanie Wallendorf, Gerald Zaltman

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2317045217

FWCI: 12.47

Cites:

Cited by: 117

Related to: 10