Work

A Cross-National Study of Perceived Risk

Year: 1978

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297804200318

Authors: Robert J. Hoover, Robert T. Green, Joel Saegert

Institutions: University of Denver, The University of Texas at Austin, The University of Texas at San Antonio

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2317867732

FWCI:

Cites: 4

Cited by: 121

Related to: 10