Work

Word-of-Mouth Communication by the Innovator

Year: 1969

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296903300303

Authors: James F. Engel, Robert J. Kegerreis, Roger D. Blackwell

Institutions: The Ohio State University, Ohio University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318837501

FWCI: 11.26

Cites:

Cited by: 410

Related to: 10