Work

People Who Claim to Be Opinion Leaders: Identifying Their Characteristics by Self-Report

Year: 1971

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224297103500409

Author: Lawrence G. Corey

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320835741

FWCI:

Cites:

Cited by: 108

Related to: 10