Work

An Experiment on Consumer Dissonance

Year: 1967

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296703100109

Author: Robert J. Holloway

Institution: University of Minnesota

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323933785

FWCI: 25.06

Cites: 1

Cited by: 61

Related to: 10