Work

Family Buying Decisions: A Cross-Cultural Perspective

Year: 1974

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224377401100308

Author: Donald J. Hempel

Institution: University of Connecticut

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2324937864

FWCI: 12.81

Cites: 28

Cited by: 113

Related to: 10