Work

Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

Year: 1983

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378302000304

Authors: Robert E. Smith, William R. Swinyard

Institutions: Indiana University, Brigham Young University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327865161

FWCI: 8.617

Cites: 47

Cited by: 569

Related to: 10