Work

Analysis of Referral Networks in Marketing: Methods and Illustration

Year: 1986

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378602300407

Authors: Peter H. Reingen, Jerome B. Kernan

Institutions: Arizona State University, University of Cincinnati

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327881358

FWCI: 1.613

Cites: 27

Cited by: 350

Related to: 10