Work

Factors Moderating the Resolution of Preference Conflict in Family Automobile Purchasing

Year: 1977

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224377701400109

Authors: Alvin C. Burns, Donald H. Granbois

Institutions: Louisiana State University, Indiana University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328071404

FWCI: 6.733

Cites: 15

Cited by: 68

Related to: 10