Work

Perceived Risk in Mail-Order and Retail Store Buying

Year: 1970

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224377000700313

Authors: Homer E. Spence, James F. Engel, Roger D. Blackwell

Institutions: The Ohio State University, University of Washington

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328176005

FWCI: 9.899

Cites: 7

Cited by: 286

Related to: 9