Work

The Company and the Product: Corporate Associations and Consumer Product Responses

Year: 1997

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299706100106

Authors: Tom J. Brown, Peter A. Dacin

Institutions: Southern Methodist University, Texas A&M University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2329745760

FWCI: 50.01

Cites: 58

Cited by: 4,189

Related to: 10