Work

The Role of Risk in Consumer Behavior

Year: 1974

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297403800211

Author: James W. Taylor

Institution: California State University, Fullerton

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2330151696

FWCI: 15.2

Cites: 4

Cited by: 856

Related to: 10