Work

The Role of Personal Values in Marketing and Consumer Behavior

Year: 1977

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297704100215

Authors: Donald E. Vinson, Jerome E. Scott, Lawrence M. Lamont

Institutions: University of Southern California, University of Delaware, Washington and Lee University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2334868059

FWCI: 8.971

Cites: 4

Cited by: 783

Related to: 10