Work

Consumer Decision Making

Year: 2015

Type: other

DOI: 10.1002/9781118468333.ch31

Author: Mary Frances Luce

Institution: Duke University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: McGill University

OpenAlex ID: W2336853286

Cites: 126

Cited by: 22

Related to: 10