Work

Measuring Ad Effectiveness Using Geo Experiments

Year: 2011

Type: article

Authors: Jon Vaver, Jim Koehler

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2339567149

FWCI: 1.392

Cites: 3

Cited by: 53

Related to: 10