Work

The Influence of Utilitarian and Hedonism Attributes of Products on Consumer Satisfaction

Year: 2011

Type: article

Study design: Observational Study

Source: eSpace (Curtin University)

Author: LI Yu-feng

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2359802751

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Related to: 10