Work

The Influences of Reward Size and Required Referral Effort on Consumer Online Referral Likelihood——The Moderating Effect of Tie Strength

Year: 2013

Type: article

Source: Ruan kexue

Author: Zhu Yi-mi

Institution: Sun Yat-sen University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2372924512

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