Work

On Influencing Factors of Online Word-of-mouth and Gender Differences

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Guangdong University of Business Studies

Author: YI Si-qi

Institution: Nanjing University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2380592386

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Related to: 10