Work

Overload Confusion Proneness: The Underlying Cognitive Vulnerabilities and Their Decision Moderations through Various Risk Reduction Strategies in High Involvement Personal Care Category

Year: 2014

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Management Research and Innovation

DOI: 10.1177/2319510x14553702

Authors: Samar Sarabhai, Neerja Singh

Institutions: GD Goenka University, Amity University Jaipur

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2380958988

FWCI:

Cites: 18

Cited by: 9

Related to: 10