Work

Research on the Motivations of Internet Word-of-Mouth Referral Based on Group-Buying Websites

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Xi'an Technological University

Author: Lei Cao

Institution: Xi'an Technological University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2381520432

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Related to: 10