Work

Avatars and Expectations: Influencing Perceptions of Trustworthiness in an Online Consumer Setting

Year: 2014

Type: article

Authors: Rory McGloin, Kristine L. Nowak, James H. Watt

Institution: University of Connecticut

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2394888785

FWCI: 2.374

Cites: 39

Cited by: 10

Related to: 10