Work

An Investigation of Factors that Influence Blog Advertising Effectiveness.

Year: 2012

Type: article

Authors: Jen-Ruei Fu, Jessica H. F. Chen

Institution: National Kaohsiung University of Applied Sciences

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2395599762

FWCI: 3.565

Cites: 23

Cited by: 32

Related to: 10