Work

Credibility of a peer endorser and advertising effectiveness

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-11-2014-1221

Authors: Juha Munnukka, Outi Uusitalo, Hanna Toivonen

Institution: University of Jyväskylä

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2398185720

FWCI: 15.38

Cites: 62

Cited by: 457

Related to: 10