Work

Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective.

Year: 2010

Type: article

Source: Int. J. Electron. Bus. Manag.

Authors: Chien-Lung Hsu, Chia-Chang Liu, Yuan-Duen Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2400595052

FWCI: 14.75

Cites: 23

Cited by: 103

Related to: 10