From thinking green to buying green: consumer motivation makes the difference
Year: 2016
Type: article
Study design: Observational Study
Source: Journal of Business Strategy
Authors: Marla B. Royne, Jeff Thieme, Marian Levy, Jared Oakley, Laura Alderson
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2403902103