Work

Opinion Leadership, Enduring Involvement and Characteristics of Opinion Leaders: a Moderating Or Mediating Relationship?

Year: 1990

Type: article

Source: ACR North American Advances

Author: Meera Venkatraman

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2408849740

FWCI: 1.37

Cites:

Cited by: 62

Related to: 10