Work

Acculturation: the Impact of Divergent Paths on Buyer Behavior

Year: 1986

Type: article

Source: ACR North American Advances

Authors: Thomas C. O’Guinn, Jinkook Lee, Ronald J. Faber

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410168372

FWCI:

Cites:

Cited by: 60

Related to: 10