Work

Hypothesis Testing and Consumer Behavior: QIf It Works, Don't Mess With ItQ

Year: 1984

Type: article

Source: ACR North American Advances

Author: Stephen J. Hoch

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410366836

FWCI: 9.086

Cites:

Cited by: 17

Related to: 10