Work

Children's Influence in Purchase Decisions: a Review and Critique

Year: 1990

Type: review

Source: ACR North American Advances

Author: Tamara F. Mangleburg

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2411271425

FWCI: 1.8

Cites:

Cited by: 132

Related to: 10