Work

The Effect of Discounting the Influence of Sources of Information on Choice and Product Perceptions

Year: 2007

Type: article

Source: ACR North American Advances

Authors: Francine Espinoza, Rebecca W. Hamilton

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2411512771

FWCI:

Cites: 16

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Related to: 10