Work

A Comparison of Involvement Measures For the Purchase and Consumption of Pre-Recorded Music

Year: 1988

Type: article

Source: ACR North American Advances

Authors: Marya J. Pucely, Richard Mizerski, Pamela L. Perrewé

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2412589453

FWCI: 1.478

Cites:

Cited by: 29

Related to: 10