Work

Word of Mouth Communication As Negative Information

Year: 1984

Type: article

Source: ACR North American Advances

Author: Marsha L. Richins

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413218042

FWCI:

Cites: 7

Cited by: 163

Related to: 10