Work

Determinants of Word-Of-Mouth Communications During Product Consumption

Year: 1992

Type: article

Source: ACR North American Advances

Author: Paula Fitzgerald Bone

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2414668905

FWCI:

Cites:

Cited by: 128

Related to: 10