Work

Self-Monitoring and Reactions to Image Appeals and Claims About Product Quality

Year: 1989

Type: article

Source: ACR North American Advances

Authors: William O. Bearden, F. Kelly Shuptrine, Jesse E. Teel

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415196401

FWCI: 1.564

Cites:

Cited by: 16

Related to: 10