Work

Determinants of Children's Influence on Mothers' Buying Behavior

Year: 1977

Type: article

Source: ACR North American Advances

Authors: Sunil Mehrotra, Sandra Torges

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415404532

FWCI: 2.217

Cites:

Cited by: 36

Related to: 10