Work

Consumer Values, Product Benefits and Customer Value: a Consumption Behavior Approach

Year: 1995

Type: article

Source: ACR North American Advances

Author: Albert Wenben Lai

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2416194123

FWCI: 3.12

Cites:

Cited by: 258

Related to: 10