Work

Customer Referral Reward–Brand–Fit: A Schema Congruity Perspective

Year: 2016

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20896

Authors: Christian Stumpf, Matthias Baum

Institution: University of Kaiserslautern

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2418434174

FWCI: 6.229

Cites: 92

Cited by: 40

Related to: 10