Work

Some Limits on the Potency of Word-Of-Mouth Information

Year: 1989

Type: article

Source: ACR North American Advances

Authors: William R. Wilson, Robert A. Peterson

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2418890928

FWCI: 1.447

Cites:

Cited by: 63

Related to: 10