Work

Branding with social media: User gratifications, usage patterns, and brand message content strategies

Year: 2016

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2016.06.022

Authors: Qin Gao, Chenyue Feng

Institution: Tsinghua University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G8918678301

OpenAlex ID: W2462197173

FWCI: 24.65

Cites: 75

Cited by: 244

Related to: 10