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EFFECTS OF UNDESIRED ONLINE VIDEO ADVERTISING CHOICE ON USER BEHAVIOR AND ATTITUDE Research-in-Progress

Year: 2015

Type: article

Authors: Cheng Luo, Zhenhui (jack Jiang, Cheng Yi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2465742279

FWCI:

Cites: 61

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Related to: 10