Work

Consumers' Communication Channels Preferences: High-Stake Versus Low-Stake Brands

Year: 2015

Type: article

Author: Carolina Rondon Diplan

Institution: Rochester Institute of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2471812040

FWCI:

Cites: 58

Cited by:

Related to: 10