Work

Impact of Celebrity Endorsed Advertisements on Consumers

Year: 2016

Type: article

Authors: Kirti Parwal, Simran Jain, Utkarsh Agarwal

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2471959931

FWCI: 5.191

Cites: 6

Cited by: 19

Related to: 10