Work

Warentest und Konsumgüter-Marketing

Year: 1984

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-12916-5

Author: Wolfgang Fritz

Language: German

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2481993516

FWCI: 9.351

Cites:

Cited by: 24

Related to: 10