Work

Theorie der kognitiven Dissonanz und Konsumgüter-Marketing

Year: 1973

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-84379-1

Authors: Hans Raffée, Bernhard Sauter, Günter Silberer

Language: German

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2483268196

FWCI: 13.54

Cites:

Cited by: 50

Related to: 10