Work

Causal Recipes Sufficient for Identifying Market Gurus versus Mavens

Year: 2012

Type: book-chapter

Study design: Observational Study

Source: IGI Global eBooks

DOI: 10.4018/978-1-4666-0095-9.ch014

Authors: Miri Chung, Arch G. Woodside

Institutions: University of Rhode Island, Boston College

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2489929975

FWCI: 8.667

Cites: 38

Cited by: 8

Related to: 10