Work

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Year: 2014

Type: book

Authors: Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor

Institution: University of Lincoln

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2491917648

FWCI: 0.975

Cites: 117

Cited by: 12

Related to: 10