Work

Which Advertising Forms Make a Difference in Online Path to Purchase

Year: 2013

Type: article

Source: University of Groningen research database (University of Groningen / Centre for Information Technology)

Authors: Evert de Haan, Thorsten Wiesel, Koen Pauwels

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2493792697

FWCI: 3.575

Cites:

Cited by: 9

Related to: 10