Work

Reasoned Action and Planned Behavior

Year: 2015

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137434975_2

Author: Rajagopal

Institutions: Boston University, Tecnológico de Monterrey

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2504528405

FWCI: 43.63

Cites: 42

Cited by: 41

Related to: 10