Work

A Literature Review on Effectiveness of Celebrity Endorsement for the Social Cause

Year: 2016

Type: review

Source: International Journal of Research in Commerce and Management

Authors: A. Prabhu Kumar, K. Kalidas, Javid Abbas, A. R. Satyavathi, Sudip Kumar Ghose, Pradip Kumar Mohanty, Seema Pradhan, A. Prabhu Kumar, Singh Manju, Neha Agrawal Dr. Lata Agrawal, Lata Agrawal, Pratima Merugu, Hakan KİTAPÇI, Pınar Çömez, In Chennai City, Ethen Malar J, N. Gladstone Joy

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2341312671

FWCI: 0.079

Cites: 140

Cited by: 1

Related to: 10